Article: Our shirts support you for 72 hours, but not only that...
Our shirts support you for 72 hours, but not only that...
Ah, shirts...! If there's one piece of clothing we've learned to put into perspective, it's this one! Because men generally buy the same ones when they're happy in one.
They love its color. Its perfect cut. Its French, Italian, semi-French, officer, English, American, broken, club, or Cuban collar. Its round, broken, or musketeer cuffs. They embrace the brand's history. Or they appreciate the salesperson they buy it from. They often even buy two, three, or four of the same color on the same day.
But they almost never talk about the fabric. Unlike every other piece in the wardrobe, by the way. Really weird!
So, if 95% of the market is cotton, does that mean it's the best material for you? Are there any nice surprises outside of the mainstream?
1) we first talk about the fabric
Because shirts are the first layers you put on your skin, they need to enhance your COMFORT.
We choose fabrics so that you are cooler and sweat less.
mainly borrowed from the practice of outdoor sports
so that you are always well
superfine merino: exceptional comfort!
a shirt that doesn't stick to your skin when you stress or accelerate a little?
which keeps you cool in summer and warm in winter?
which does not retain odors?
which dries 3 times faster?
which is much more fluid and pleasant?
These are the real benefits of superfine merino wool .
And they are explained by the physical properties of the fiber.
A microscopic section shows that it has scales , like a hair. These trap air bubbles and create an insulating layer that protects you from the heat in summer and the cold in winter. Polyester and cotton, with their completely thread-like structure, cannot compete.
This ability to maintain a pleasant temperature will allow you to sweat less and dry 3 times faster.
Finally, merino wool doesn't retain the bacteria responsible for sweat odor. Just air it out a bit on a hanger at the end of the day... and off you go. How comfortable!
Our merino fabrics are all chosen from the Italian house Reda 1865, and from its exclusive Reda active line.
A very high-end quality (super 120), spun and woven in Italy, in the Biella region.
While most of our range is in classic twill weave, we do offer a royal oxford reference. A little thicker, and slightly more durable.
Tencel® and Lyocell, for freshness
Merino wool doesn't come in white. It has the same color we know from the sheep's back: more like cream.
To achieve a brilliant white, we use Tencel® , a responsible alternative. With the same benefits: keeps you cool, fluid, dries quickly, reduces odors.
This fiber derived from beech wood pulp is blended with New Life® recycled polyester, in a French workshop located in the Monts du Lyonnais. Serenity is our white, sweat-wicking, easy-care shirt.
Our latest fabric is a blend of superfine merino wool and Lyocell (derived from eucalyptus pulp).
You'll understand that the combination is optimal in terms of comfort. It's also exclusive to Reda Active.
37°5® technology, an innovation from sport
The 37°5 technology ( link here ) promises dynamic thermoregulation. This means that it will evacuate heat from the body, especially as we heat up a lot.
This technology uses natural micro particles infused directly onto the fibers, at a microscopic level (they do not wash off and are durable). These will absorb and evacuate in very large quantities, the infrared rays emitted by the body when it heats up. And maintain at an ideal temperature of 37°5.
After the outdoor world ( Salomon has a range of trail textiles in 37°5), we integrated it into our shirts. With 50% Tencel® and infused on New Life® recycled polyester. This is the Acceleration range. We let you discover the film used to explain the benefits here .
2) our cut is specific
We don't like it when our shirt comes out of our pants when we raise our arms.
Nor having our kidneys uncovered when we ride.
So we adapted our cut.
a little more length
front, back, sides. And an extra button at the bottom of the buttonhole, to “tuck” the end of the shirt inside the pants. This prevents it from coming out.
3) without forgetting the codes of sartorial elegance
To enhance your look, we've chosen a cut that's neither slim nor straight. It's somewhere in between. Slightly fitted around the chest. Sizes range from 37 to 45.
a little more length
the finishes are truly high-end:
Italian collar,
French throat on the latest confections
broken wrists
tone-on-tone embroidered logo on the sleeve
buttons mounted in ascolyte (to facilitate buttoning)
flat interior seams (English style)
4) and polo shirts, do you know them?
To combine the elegance of a shirt with the comfort of a polo shirt, we have reinvented polo shirts . Made of wool jersey, they are very stretchy and ultra comfortable compared to shirts. They also remain breathable and odor-resistant. 3 models, in three different wools, from 37 to 44
Casual elegance
Thanks to a selection of materials borrowed from outdoor sports, but reworked by the best Italian weaving houses, our shirts and polo shirts accompany you in your daily accelerations.
The specific cuts are adapted to movement, while respecting the elegance of a professional dress code.
For more breathing, comfort and confidence.
Written by yann behr
